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Rentrak Announces CMT, Hallmark Channel, Logo, Playboy TV, TV Guide SPOT and Warner Home Video On Demand as New OnDemand Essentials Content View Subscribers

Rentrak Announces CMT, Hallmark Channel, Logo, Playboy TV, TV Guide SPOT and Warner Home Video On Demand as New OnDemand Essenti

PORTLAND, Ore., Jan. 17 /PRNewswire-FirstCall/ -- Rentrak Corporation today announced that its OnDemand Essentials(TM) Content Provider site now includes CMT, Hallmark Channel (content from Crown Media library), Logo, Playboy TV, TV Guide SPOT and Warner Home Video On Demand studio as new customers which have signed on for multi-year deals.

OnDemand Essentials will play a key role in the more accurate measurement and analysis of on demand content use for each of the six new Content Provider site subscribers. Examples of how the new customers will be utilizing OnDemand Essentials' features include: CMT, Logo, Hallmark Channel and TV Guide SPOT (Watch This and Big Movie Guide which highlight the best shows and movies on television each week) to measure their respective Free On Demand (FOD) content; Playboy TV to track use of Movies on Demand (MOD) and Subscription VOD (SVOD) content; and Warner Home Video On Demand to track motion pictures offered via Movies On Demand (MOD) such as Batman Begins and Charlie and the Chocolate Factory.

With the addition of CMT, Hallmark Channel, Logo, Playboy TV, TV Guide SPOT and Warner Home Video On Demand, Rentrak now has nineteen content view subscribers that are using OnDemand Essentials' Content Provider site to access daily VOD content performance data in multiple ways, across cable multiple system operators (MSOs) or by specific MSO.

Content owners have access to reports such as Performance By Title, Audience Sharing, Weekly Top Titles and Competitive Performance by Network Category. Data, including the four data points that operators have approved to be shared with advertisers (VOD enabled universe, Total orders, Unique set top box orders, and Total minutes viewed) can be downloaded from the secured web site into Excel spreadsheets for offline use.

Rentrak now counts among its subscriber customers a total of nineteen content providers, including ten Viacom properties (CMT, Logo, Paramount Studios, CBS, MTV, Nickelodeon, Noggin, The N, Comedy Central, VH1), Expo TV, Music Choice, National Geographic Channel, NFL Network and Ripe TV.

"We are very pleased to welcome this prestigious group of cable programmers as new OnDemand Essentials customers. The rapid adoption of Rentrak's advanced media and entertainment business information services is proof that the company's Essentials Suite of products continues to meet the unique and highly specific measurement and analytical needs of the cable, broadband, motion picture and emerging content production industries," said Paul Rosenbaum, chief executive officer at Rentrak.

Cathy Hetzel, senior vice president, OnDemand Essentials at Rentrak commented, "Rentrak is proud to add CMT, Hallmark Channel, Logo, Playboy TV, TV Guide SPOT and Warner Home Video On Demand to our client roster, making sure that these leaders which develop and publish on demand content have access to the industry's most comprehensive set of data points with which to measure performance, better schedule promotions and provide the critical metrics required by advertisers and sponsors to make buying decisions."

Subscribers to Rentrak's OnDemand Essentials have access to data from all of Rentrak's participating MSOs including Bresnan Communications, Comcast, Cablevision, Charter and Insight Communications. These MSOs collectively reach more than 50% of all U.S. VOD enabled households.

About OnDemand Essentials(TM)

OnDemand Essentials provides cable operators, content providers (including broadcast/cable networks, studios) and advertisers with a real-time transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, real-time, web browser- based 24x7 access to on demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively by identifying trends, as well as track their performance against the broader business sector in which they operate.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's near-term focus centers on its Entertainment Essentials(TM) suite of services that is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each ASP-based Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com/ .

Contacts: Sallie Olmsted/Susan Yin Rentrak Corporation 310-854-8124/8145

First Call Analyst:
FCMN Contact: [email protected]

Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, or Susan Yin, +1-310-854-8145,
for Rentrak Corporation

Web site: http://www.rentrak.com/

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